Overview
I led the product strategy and delivery for TransUnion’s direct-to-consumer (DTC) platform, focusing on scaling growth and engagement.
Customer Pain Point
Customers lacked accessible, personalized credit insights, and the DTC segment was underdeveloped, limiting engagement and monetization.
Product Goal
As a Product Manager, I owned the full product strategy, aiming for 20% year-over-year growth while managing agile execution and mentoring team members.
Approach
Defined product initiatives: Identified key growth levers and tailored interventions to target new customer segments, such as microfinance borrowers.
Led agile delivery: Managed the end-to-end execution of agile teams, ensuring rapid, iterative product releases.
Mentored teams: Provided guidance to product owners and cross-functional teams to ensure alignment and execution.
Drove new product launch: Spearheaded the creation of a microfinance vertical, expanding reach to underserved segments.
Impact
Achieved a sustained XX% year-over-year growth in the DTC business.
Successfully launched a new vertical for microfinance customers, broadening market reach.
Strengthened the DTC product as a key revenue and engagement driver.